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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 49 of 90 | Jessica Neff, Julia Matthews, Sabrina Pasztor, Chris Lipp | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702D | 001 | Lecture | 2:00-4:50pm | Tuesday | 46 of 49 | Brad Shipley,Ben Lee | ASC204 | | |
| 21703D | 001 | Lecture | 6:00-8:50pm | Tuesday | 42 of 49 | Brad Shipley,Ben Lee | ASC204 | | |
| 21704D | 001 | Lecture | 3:30-6:20pm | Thursday | 47 of 51 | Brad Shipley,Ben Lee | ANNL101 | | |
| 21705R | 001 | Lecture | 6:45-9:35pm | Thursday | 42 of 48 | Brad Shipley,Ben Lee | ONLINE | |
Communication consulting skills including facilitation, training,presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 001 | Lecture | 6:30-9:20pm | Wednesday | 19 of 22 | Christie Ly | ASC228 | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21710D | 001 | Lecture | 6:00-8:50pm | Wednesday | 6 of 22 | Colleen Keough | ASC231 | |
Conceptual frameworks to understand variability, uncertainty and bias associated with information and data. Principles and strategies for critical analyses, sense-making, knowledge discovery, data-based presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21713D | 001 | Lecture | 2:00-4:50pm | Tuesday | 25 of 30 (1 on waitlist) | Liuning Zhou | ANNL116 | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Thursday | 15 of 22 (2 on waitlist) | Sheila Murphy | ONLINE | Word (81426 KB) | |
| 21719D | 169 | Lecture | TBA | TBA | 78 of 80 | Nithya Muthuswamy, Brian Monroe, Shari Ross Altarac | ONLINE | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 2:00-4:50pm | Monday | 13 of 20 | Mathew Curtis | ASC231 | Word (67864 KB) | |
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 001 | Lecture | 6:30-9:20pm | Thursday | 19 of 22 | Morten Bay | ANN309 | |
Communication research, analysis and strategies for new ventures to establish spread and acceptance in saturated mediascapes. Help founders find persuasive voice and identity.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 6:30-9:20pm | Wednesday | 23 of 23 | Otto Pohl | ANN309 | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 001 | Lecture | 6:30-9:20pm | Tuesday | 29 of 30 (2 on waitlist) | Freddy Nager | ASC231 | Word (574422 KB) | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 001 | Lecture | 6:30-9:20pm | Wednesday | 20 of 22 (1 on waitlist) | Andrea Hollingshead | ONLINE | PDF (177491 KB) | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:30-9:20pm | Thursday | 22 of 22 (4 on waitlist) | Paul Bellezza | ANNL116 | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 169 | Lecture | TBA | TBA | 39 of 90 | Mathew Curtis, Cynthia Martinez, Courtney Pade | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 23 | Jeffrey Hirsch | ASC331 | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 22 | Simon Uwins | ANN209 | PDF (466286 KB) | |
Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21762D | 001 | Lecture | 6:30-9:20pm | Monday | 20 of 22 | Robert Borg | ANN405 | |
Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21764D | 001 | Lecture | 6:30-9:20pm | Monday | 22 of 22 (2 on waitlist) | Angela Barrick | ANN209 | |
In-depth analysis of the challenges confronting the entertainment industry in the wake of media convergence including a survey of media convergence history and theories.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21765D | 001 | Lecture | 6:30-9:20pm | Wednesday | 21 of 22 | Joshua Feldman | ANNL115 | PDF (299465 KB) | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:30-9:20pm | Thursday | 18 of 22 (1 on waitlist) | Adam Fratto | ONLINE | PDF (384856 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21768D | 001 | Lecture | 5:30-8:20pm | Monday | 17 of 20 | Courtney Pade | ASC204 | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 6:30-9:20pm | Monday | 22 of 24 | Eric Markgraf | ANNL101 | PDF (268682 KB) | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21770D | 001 | Lecture | 6:30-9:20pm | Thursday | 20 of 22 | Richard Guest | ASC328 | | |
| 21771D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 23 (1 on waitlist) | Mayanna Framroze | ONLINE | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:30-9:20pm | Thursday | 23 of 24 (3 on waitlist) | Edward Skidmore | ANNL101 | PDF (295907 KB) | |
| 21773D | 001 | Lecture | 6:30-9:20pm | Monday | 15 of 22 (5 on waitlist) | Marcela Amiune | ASC331 | | |
| 21774D | 169 | Lecture | TBA | TBA | 90 of 100 | Paolo Sigismondi,Rafael Bracero,Styles Akira, James Lee | ONLINE | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21777D | 001 | Lecture | 6:30-9:20pm | Tuesday | 24 of 24 (7 on waitlist) | Edward Skidmore | ASCG34 | PDF (381839 KB) | |
| 21778D | 001 | Lecture | 2:00-4:50pm | Thursday | 20 of 22 (1 on waitlist) | Paolo Sigismondi | ANN210 | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 561.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 11 of 80 | Laura Jackson | ONLINE | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21782D | 001 | Lecture | 6:30-9:20pm | Wednesday | Canceled | | |||
| 21783D | 001 | Lecture | 6:30-9:20pm | Tuesday | 23 of 24 (5 on waitlist) | Drew Shackleton, Ben Lee | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:30-9:20pm | Wednesday | 30 of 30 (3 on waitlist) | Freddy Nager | ASC204 | Word (574670 KB) | |
Strategic and Critical analyses of emerging and new communication technologies from historical, business, financial, technological, consumer, and policy perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21792D | 001 | Lecture | 6:30-9:20pm | Tuesday | Canceled | |
Evolution, models, metrics and stakeholders. Key communication issues in designing and implementing initiatives, CSR reporting, strategic partnerships and online communities. Analysis of communication paradoxes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21795D | 001 | Lecture | 6:30-9:20pm | Monday | 16 of 22 | Catie Saralegui | ANNL115 | |
Examination of the communicative elements of leadership in entertainment products and processes; the role of communication experts in supporting, coaching and facilitating entertainment leadership.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21803D | 001 | Lecture | 6:30-9:20pm | Monday | Canceled | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:30-9:20pm | Monday | 24 of 29 | David Craig,Andrew Kubitz | ONLINE | |
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21805D | 001 | Lecture | 6:30-9:20pm | Monday | 15 of 22 (4 on waitlist) | Mathew Curtis | ASC231 | Word (71000 KB) | |
| 21806D | 169 | Lecture | TBA | TBA | 83 of 100 | Jessica Neff, Nithya Muthuswamy, Mahta Emrani,Leah Gunn | ONLINE | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:30-9:20pm | Thursday | 24 of 28 (2 on waitlist) | Mayanna Framroze | ASC204 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21810D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Daniela Baroffio | OFFICE | | |
| 21812D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | David Craig | OFFICE | | |
| 21813D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21815D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21816D | 166 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | David Craig | OFFICE | | |
| 21817D | 166 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Patricia Riley | OFFICE | | |
| 21818D | 879 | 1.0 | Lecture | TBA | TBA | 1 of 20 | Gabriel Kahn,Christopher Smith | OFFICE | | |
| 21819D | 683 | 1.0 | Lecture | TBA | TBA | 5 of 20 | Willow Bay | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 21 of 25 | Daniela Baroffio | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 2 of 25 | Ben Lee | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21825D | 001 | 2.0 | Lecture | TBA | TBA | 1 of 25 | Daniela Baroffio | OFFICE | | |
| 21826D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Daniela Baroffio | OFFICE | | |
| 21827D | 166 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Robert Banks | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21833D | 001 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | Word (56558 KB) | |
| 21834D | 001 | Lecture | TBA | TBA | 6 of 25 | Brad Shipley | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 3 of 20 | Ben Lee | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21838D | 001 | Lecture | 2:00-3:40pm | Wednesday | 1 of 25 | Ben Lee | OFFICE | | |
| 21839D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 25 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | 2:00-3:40pm | Wednesday | 4 of 25 | Brad Shipley | OFFICE | | |
| 21841D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 25 | Brad Shipley | OFFICE | | |
| 21842D | 169 | Lecture | TBA | TBA | 3 of 20 | Ben Lee | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Communication in the Luxury Fashion Industry | ||||||||||
| 21843D | 001 | 4.0 | Lecture | 6:30-9:20pm | Monday | 21 of 23 (5 on waitlist) | Lisa Kraynak | ASCG34 | PDF (351548 KB) | |
| Energy and Sustainable Communication | ||||||||||
| 21845D | 001 | 4.0 | Lecture | 6:00-8:50pm | Wednesday | 2 of 22 | Gerald Goodnight | ASC328 | Word (113316 KB) | |
| Fundamentals of Qualitative Research for Marketing Communication | ||||||||||
| 21846D | 001 | 4.0 | Lecture | 6:30-9:20pm | Tuesday | Canceled | | |||
| Communicating in Crisis: Strategies for Risk Mitigation | ||||||||||
| 21849D | 169 | 4.0 | Lecture | TBA | TBA | 43 of 44 | Brad Shipley,Stefanie Demetriades | ONLINE | | |