Marketing 556:

Internet Marketing (3.0 units)

All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: MKT 556 is a required course for MS Marketing students. Section 16531 is for MS MKT students only.
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Hank WasiakONLINEPDF (240586 KB)notesession dates
Information accurate as of January 18, 2022 10:58 am.