Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16533R6403.0Lecture8:00-10:30amTue, Thu29 of 45Diane BadameONLINEsession dates
Information accurate as of January 18, 2022 10:58 am.