Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
16528R033Lecture6:00-10:00pmMonday57 of 60Dennis SchorrONLINEsession dates
16529R033Lecture6:00-10:00pmTuesday46 of 54Dennis SchorrONLINEsession dates
Information accurate as of January 18, 2022 10:58 am.