Institutional Positioning in Student Recruitment (3.0 units)
Explores market research, demand, pricing, value, segmentation, positioning, consumer-centric communication, and the characteristics of a market-oriented enrollment management unit.
- Restriction: Registration open to the following major(s): Enrollment Management and Policy
- Restriction: Registration open to the following school(s): Barbara J. and Roger W. Rossier School of Education
|27131D||972||Lecture||4:00-6:50pm||Thursday||19 of 20||Robert Massa||ONLINE|