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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| 21707D | 169 | Lecture | TBA | TBA | 49 of 80 | Rebecca Weintraub,
Laurel Felt,Allison Noyes,
Tamar Gregorian | ONLINE | |   |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| 21753D | 169 | Lecture | TBA | TBA | 32 of 90 | Mathew Curtis,
Yomna Elsayed,
Nithya Muthuswamy | ONLINE | | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| 21754D | 059 | Lecture | 6:00-10:10pm | Tuesday | 21 of 21 (3 on waitlist) | Jeffrey Hirsch | ONLINE | | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| 21786D | 059 | Lecture | 6:00-10:10pm | Wednesday | 23 of 31 (3 on waitlist) | Freddy Nager | ONLINE | Word (568280 KB) | |
Popular culture and marketing communication; race, gender, sexual orientation and consumer culture; consumption patterns and identity, loyalty and self-actualization; cultural marketing campaigns and socio-political conflict.
| 21802D | 059 | Lecture | 6:00-10:10pm | Monday | 21 of 23 (11 on waitlist) | Ariela Turndorf | ONLINE | PDF (325262 KB) | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| 21837D | 169 | Lecture | TBA | TBA | 2 of 20 | Jessica Neff | ONLINE | | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| 21842D | 169 | Lecture | TBA | TBA | 4 of 20 | Jessica Neff | ONLINE | | |