Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Sections 16532 and 16533 for MBA and other graduate students. Section 16534 and 16535 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16532D033Lecture12:30-1:50pmMon, Wed48 of 52Sivaramakrishnan SiddarthJKP210PDF (101728 KB)notesession dates
16533D033Lecture3:30-4:50pmMon, Wed
50 of 50
Sivaramakrishnan SiddarthJKP210PDF (101728 KB)session dates
16534D033Lecture12:30-1:50pmMon, Wed2 of 3Sivaramakrishnan SiddarthJKP210PDF (101728 KB)notesession dates
16535D033Lecture3:30-4:50pmMon, Wed8 of 10Sivaramakrishnan SiddarthJKP210PDF (101728 KB)notesession dates
Information accurate as of September 23, 2020 11:00 am.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.