Graduate School of Business Administration 528:

Marketing Management (3.0 units)

Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • Restriction: Registration open to the following class level(s): Master Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
15725R631Lecture6:00-9:00pmTuesday44 of 90Diane Badamesession dates
15726R581Lecture9:00-12:00pmSaturday80 of 90Diane BadameJFF LL125session dates
15727R869Lecture6:00-9:00pmMonday87 of 90Diane Badamesession dates
Information accurate as of September 23, 2020 11:00 am.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.