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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 31 of 90 | Jessica Neff, Andrew Schrock, Laurel Felt | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702R | 001 | Lecture | 2:00-4:50pm | Tuesday | 42 of 45 | Ben Lee, Brad Shipley,Rebecca Weintraub | ASC204 | Word (159232 KB) | |
| 21703D | 001 | Lecture | 6:30-9:20pm | Tuesday | 42 of 45 | Ben Lee, Brad Shipley,Rebecca Weintraub | ASC204 | Word (159232 KB) | |
| 21704R | 001 | Lecture | 3:30-6:20pm | Thursday | 39 of 45 | Ben Lee, Brad Shipley,Rebecca Weintraub | ANNL101 | Word (159744 KB) | |
Communication consulting skills including facilitation, training,presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 6:30-9:20pm | Wednesday | 14 of 25 (1 on waitlist) | Rebecca Weintraub | ASC204 | PDF (535493 KB) | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 001 | Lecture | 6:00-8:50pm | Wednesday | 17 of 20 | Colleen Keough | ASC328 | PDF (1106650 MB) | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21712D | 001 | Lecture | 6:30-9:20pm | Thursday | 20 of 25 (1 on waitlist) | Susan Resnick West | ANN209 | | |
| 21713D | 169 | Lecture | TBA | TBA | 59 of 80 | Brad Shipley,Julia Matthews, Cynthia Martinez | ONLINE | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21715D | 001 | Lecture | 2:00-4:50pm | Monday | 7 of 24 | Nithya Muthuswamy | ASC240 | PDF (436058 KB) | |
| 21717D | 169 | Lecture | TBA | TBA | 36 of 80 | Nithya Muthuswamy, Jessica Neff, Brad Shipley | ONLINE | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21720D | 001 | Lecture | 2:00-4:50pm | Monday | 20 of 20 (1 on waitlist) | Mathew Curtis | ASC328 | PDF (424268 KB) | |
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21721D | 001 | Lecture | 2:00-4:50pm | Monday | 21 of 25 (7 on waitlist) | Andrew Schrock | ANNL115 | PDF (416220 KB) | |
How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theoriesas tools in evaluating media impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21722D | 001 | Lecture | 6:30-9:20pm | Tuesday | 10 of 25 | Peter Clarke | ASCG34 | PDF (419073 KB) | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 6:30-9:20pm | Wednesday | 30 of 30 (9 on waitlist) | Freddy Nager | ANNL116 | Word (670036 KB) | |
Maps the global rise and evolution of Social Media Entertainment and China's Wang Hong industries distinguished by creators, aka influencers, YouTubers, live streamers, KOLs and Wang Hong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 001 | Lecture | 6:30-9:20pm | Thursday | 19 of 25 (8 on waitlist) | David Craig | ASC228 | PDF (840354 KB) | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 3:30-6:20pm | Tuesday | 10 of 25 | Jonathan Aronson | ASC228 | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21732D | 001 | Lecture | 5:00-7:50pm | Monday | 24 of 26 (8 on waitlist) | Dmitri Williams | ANN309 | PDF (571441 KB) | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21735D | 169 | Lecture | TBA | TBA | 26 of 90 | Mathew Curtis, Yomna Elsayed | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 169 | Lecture | TBA | TBA | 52 of 80 | Courtney Pade,Styles Akira, Nithya Muthuswamy | ONLINE | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 25 (1 on waitlist) | Simon Uwins | ASC328 | PDF (543289 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Wednesday | 21 of 25 (8 on waitlist) | Monica Koyama | ASC231 | PDF (467697 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 5:30-8:20pm | Monday | 22 of 22 (2 on waitlist) | Courtney Pade | ASC331 | PDF (500587 KB) | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 25 (2 on waitlist) | Mayanna Framroze | ASC204 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21773D | 001 | Lecture | 2:00-4:50pm | Thursday | 22 of 25 (7 on waitlist) | Paolo Sigismondi | ANNL116 | PDF (399484 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 561.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 36 of 80 | Burghardt Tenderich,Laura Jackson,Tamar Gregorian | ONLINE | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21782D | 001 | Lecture | 3:30-6:20pm | Wednesday | 19 of 21 (10 on waitlist) | Liuning Zhou | ANNL115 | PDF (339472 KB) | |
Strategic and Critical analyses of emerging and new communication technologies from historical, business, financial, technological, consumer, and policy perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21792D | 001 | Lecture | 6:30-9:20pm | Monday | 21 of 25 (3 on waitlist) | Aaron Settipane | ASC228 | PDF (290605 KB) | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21796D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 25 | Gary Wexler | ANNL101 | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 001 | Lecture | 6:30-9:20pm | Wednesday | 17 of 21 (1 on waitlist) | David Craig | ASC331 | PDF (805888 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | 6:30-8:10pm | Tuesday | 20 of 25 | Freddy Nager | ANN210 | Word (565646 KB) | |
| 21810D | 001 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | Geoffrey Cowan | OFFICE | | |
| 21813D | 001 | Lecture | TBA | TBA | 3 of 25 | Brad Shipley | OFFICE | | |
| 21814D | 001 | Lecture | TBA | TBA | 2 of 25 | Dmitri Williams | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 28 of 50 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 3 of 25 | Brad Shipley | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 6 of 25 | Daniela Baroffio | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21833D | 001 | Lecture | TBA | TBA | 3 of 25 | Ben Lee | OFFICE | | |
| 21834D | 001 | Lecture | TBA | TBA | 1 of 25 | Brad Shipley | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 6 of 20 | Brad Shipley | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21838D | 001 | Lecture | 2:00-3:40pm | Wednesday | 9 of 25 | Ben Lee | ASCG34 | Word (554448 KB) | |
| 21839D | 001 | Lecture | 6:30-8:10pm | Wednesday | 4 of 25 | Ben Lee | ASC228 | Word (554448 KB) | |
| 21840D | 001 | Lecture | 2:00-3:40pm | Wednesday | 3 of 25 | Brad Shipley | ASCG34 | | |
| 21841D | 001 | Lecture | 6:30-8:10pm | Wednesday | 7 of 25 | Brad Shipley | ASC228 | | |
| 21842D | 169 | Lecture | TBA | TBA | 6 of 20 | Brad Shipley | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Storytelling, Culture and Experiential Communication | ||||||||||
| 21843D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 19 of 25 (6 on waitlist) | Mayanna Framroze | ANNL101 | PDF (808975 KB) | |
| Entrepreneurial Communication | ||||||||||
| 21844D | 001 | 4.0 | Lecture | 6:30-9:20pm | Monday | 22 of 27 (6 on waitlist) | Freddy Nager | ANNL115 | Word (575995 KB) | |