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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21734D | 169 | Lecture | TBA | TBA | 38 of 90 | Jessica Neff, Cynthia Martinez | ONLINE |   |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21704D | 001 | Lecture | 6:30-9:20pm | Thursday | 20 of 25 (2 on waitlist) | Rebecca Weintraub | ASC204 | Word (234598 KB) |  |
| 21705D | 169 | Lecture | TBA | TBA | 63 of 80 | Rebecca Weintraub, Julia Matthews, Laurel Felt,Tamar Gregorian | ONLINE | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 001 | Lecture | 6:00-8:50pm | Wednesday | 17 of 22 (1 on waitlist) | Colleen Keough | ASC228 | Word (32609 KB) | |
Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation, and equivocality. Principles for managing information load, and communication networks information distribution, and decision making.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 6:30-9:20pm | Wednesday | 17 of 20 (6 on waitlist) | Liuning Zhou | ANN210 | PDF (561683 KB) | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21720D | 001 | Lecture | 2:00-4:50pm | Monday | 20 of 21 (8 on waitlist) | Mathew Curtis | ASC228 | PDF (693929 KB) | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 6:30-9:20pm | Tuesday | 27 of 30 (8 on waitlist) | Frederick Nager | ANNL101 | PDF (363552 KB) | |
Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 001 | Lecture | 6:00-8:50pm | Monday | 10 of 25 | Dmitri Williams | ANN210 | |
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21727D | 001 | Lecture | 6:30-9:20pm | Wednesday | 9 of 25 | Andrew Schrock | ASC328 | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21730D | 001 | Lecture | 6:30-9:20pm | Thursday | 11 of 25 | Andrea Hollingshead | ANN209 | PDF (131346 KB) | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 41 of 90 | Mathew Curtis, Yomna Elsayed, Kelton Rhoads | ONLINE | | |
| 21732D | 001 | Lecture | 6:30-9:20pm | Monday | 132 of 200 | Mathew Curtis, Courtney Pade,Brad Shipley | ASCG26 | Word (51503 KB) | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21736D | 001 | Lecture | 2:00-4:50pm | Monday | 25 of 30 (1 on waitlist) | Nithya Muthuswamy | ANNL101 | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 6:30-9:20pm | Tuesday | 21 of 25 (5 on waitlist) | Simon Uwins | ANN209 | | |
| 21740D | 001 | Lecture | 6:30-9:20pm | Tuesday | 23 of 25 (5 on waitlist) | Jeffrey Hirsch | ANN210 | PDF (234151 KB) | |
Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21743D | 001 | Lecture | 6:30-9:20pm | Thursday | 21 of 25 | Morten Bay | ASC328 | PDF (288984 KB) | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21748D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 25 (6 on waitlist) | David Craig | ASC231 | PDF (700095 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749D | 001 | Lecture | 2:00-4:50pm | Monday | 25 of 25 (5 on waitlist) | Courtney Pade | ASC231 | PDF (817839 KB) | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21750D | 001 | Lecture | 6:30-9:20pm | Monday | 36 of 40 (6 on waitlist) | Gary Wexler | ANNL101 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21751D | 001 | Lecture | 3:30-6:20pm | Wednesday | 31 of 35 (4 on waitlist) | Mayanna Framroze | ASC204 | PDF (873155 KB) | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 169 | Lecture | TBA | TBA | 47 of 80 | Paolo Sigismondi,Styles Akira, Nithya Muthuswamy | ONLINE | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21756D | 001 | Lecture | 2:00-4:50pm | Thursday | 22 of 25 (3 on waitlist) | Paolo Sigismondi | ANN406 | PDF (432112 KB) | |
Examines the influence of the transglobal flow of media between the U.S. entertainment industries and other national media industries
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21757D | 001 | Lecture | 6:30-9:20pm | Tuesday | 18 of 25 (10 on waitlist) | David Craig | ASC204 | PDF (721276 KB) | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21557D | 169 | Lecture | TBA | TBA | 37 of 80 | Jennifer Floto,Tamar Gregorian, Lisa Tush | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Wednesday | 33 of 33 (3 on waitlist) | Frederick Nager | ANNL116 | PDF (504803 KB) | |
The political economy of communications and information in China's broader process of development and re-entry into global capitalism; particular media and communication conditions and policies
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:30-9:20pm | Tuesday | 30 of 30 | Ben Lee | ASC231 | |
Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21775D | 001 | Lecture | 6:30-9:20pm | Wednesday | 23 of 25 (2 on waitlist) | Paula Patnoe-Woodley | ANN409ABC | PDF (312367 KB) | |
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21780D | 169 | Lecture | TBA | TBA | 44 of 80 | Jessica Neff, Courtney Pade,Styles Akira, Andrew Schrock | ONLINE | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21781D | 001 | Lecture | 2:00-4:50pm | Wednesday | 16 of 18 (2 on waitlist) | Doe Mayer | ASC240 | PDF (418744 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21782D | 001 | Lecture | 6:30-8:10pm | Monday | 14 of 25 | Frederick Nager | ANN209 | Word (201728 KB) | |
| 21783D | 001 | Lecture | TBA | TBA | 1 of 25 | Dmitri Williams | OFFICE | | |
| 21784D | 001 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21785D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21786D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21787D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21795D | 001 | 1.0 | Lecture | TBA | TBA | 13 of 80 | Ben Lee | OFFICE | | |
| 21796D | 001 | 1.0 | Lecture | TBA | TBA | 6 of 20 | Daniela Baroffio | OFFICE | | |
| 21797D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 20 | Nick Cull | OFFICE | | |
| 21798D | 001 | 1.0 | Lecture | TBA | TBA | 2 of 20 | Courtney Pade | OFFICE | | |
| 21799D | 001 | 1.0 | Lecture | TBA | TBA | 5 of 20 | Patricia Riley | OFFICE | | |
| 21800D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley | OFFICE | | |
| 21801D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 20 | OFFICE | | ||
| 21802D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 20 | OFFICE | | ||
| 21803D | 166 | 1.0 | Lecture | TBA | TBA | 1 of 20 | Patricia Riley | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21812D | 001 | Lecture | 2:00-4:00pm | Wednesday | 10 of 20 | Ben Lee | ASC231 | PDF (796037 KB) | |
| 21813D | 001 | Lecture | 6:30-8:30pm | Wednesday | 2 of 20 | Ben Lee | ASC230 | PDF (796037 KB) | |
| 21814D | 001 | Lecture | 2:00-4:00pm | Wednesday | 1 of 20 | Brad Shipley | ASC231 | | |
| 21815D | 001 | Lecture | 6:30-8:30pm | Wednesday | 10 of 20 | Brad Shipley | ASC230 | | |
| 21822D | 169 | Lecture | TBA | TBA | 5 of 20 | Brad Shipley | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21823D | 001 | Lecture | TBA | TBA | 0 of 20 | Ben Lee | OFFICE | | |
| 21824D | 001 | Lecture | TBA | TBA | 3 of 20 | Brad Shipley | OFFICE | | |
| 21833D | 169 | Lecture | TBA | TBA | 4 of 20 | Brad Shipley | ONLINE | |