Online Marketing Communication Development and Analysis

Section 21751

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019


  • Book List Prices and book list are subject to change.
    • Hemann. Digital Marketing Analytics. (Required)
      ISBN: 9780789750303
      New: $39.99
      Used: $30.00
      Rental: $29.99 (New), $18.40 (Used)
    • Jenkins. Spreadable Media. (Required)
      ISBN: 9780814743508
      New: $45.00
      Used: $33.75
      Rental: $33.75 (New), $20.70 (Used)
    • Banet-Weiser. AuthenticTM. (Required)
      ISBN: 9780814787151
      eBook: $27.00
    • Ford. Spreadable Media. (Required)
      ISBN: 9780814743904
      eBook: $22.00
    • Banet-Weiser. Authentic. (Required)
      ISBN: 9780814787144
      New: $26.00
      Used: $19.50
    Purchase from USC Bookstore