Public Relations 504:
Strategic Public Relations Research, Evaluation and Insights (3.0 units)
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
- Prerequisite: PR 508
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21317D | 001 | Lecture | 6:30-9:00pm | Tuesday | 18 of 18 | Michelle Sherman | ASC228 | Word (561907 KB) | ![]() ![]() |
21318D | 001 | Lecture | 6:30-9:00pm | Wednesday | 16 of 21 | Aimei Yang | ASC240 | ![]() ![]() | |
21319D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 15 | Eunjin Kim | ANN211 | ![]() ![]() | |
21324D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 21 | Laura Jackson | ASC240 | ![]() ![]() |