Public Relations 504:

Strategic Public Relations Research, Evaluation and Insights (3.0 units)

Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21317D001Lecture6:30-9:00pmTuesday
18 of 18
Michelle ShermanASC228Word (561907 KB)session datesbook list
21318D001Lecture6:30-9:00pmWednesday16 of 21Aimei YangASC240session datesbook list
21319D001Lecture6:30-9:00pmThursday13 of 15Eunjin KimANN211session datesbook list
21324D001Lecture6:30-9:00pmThursday13 of 21Laura JacksonASC240session datesbook list
Information accurate as of January 29, 2019 4:51 pm.