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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in BRI104; phone (213) 740-0690.
- D class assignments for graduate students available in HOH103; phone (213) 740-5424.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available in HOH103, (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
- Prerequisite: 1 from (BUAD 307 or JOUR 340 or COMM 200 or COMM 302)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 34 of 36 | Hank Wasiak | VKC205 | Word (162296 KB) |   |
| 16472R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 37 of 40 | Therese Wilbur | HOH301 | |
Provides real-life marketing experience as a member of a student managed advertising and promotions agency. Requires market research, creative design, implementation planning, and client presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16474R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 20 of 40 | Therese Wilbur | HOH305 | | |
| 16476R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 25 of 33 | Hank Wasiak | THH106 | Word (148753 KB) | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307. Open only to sophomores, juniors and seniors.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 8:00-9:50am | Mon, Wed | 16 of 40 | Gary Hankins | HOH301 | |
Role of direct response marketing in promotion and distribution including mail order marketing, internet marketing, project testing, fulfillment management, career opportunities; case analyses.
- Prerequisite: BUAD 307
- Note: Note: Studies the role of interactive media on various online platforms in marketing. The broad topics covered include online advertising, search engine marketing, email and direct marketing, social media, web analytics, and mobile marketing. Prerequisite: BUAD 307.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 35 of 40 | Dina Mayzlin | HOH415 |  | |
| 16480R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 31 of 40 | Sha Yang | HOH303 | |
Introduction to the functions of retail management including location, buying, mechandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 27 of 36 | Judith Blumenthal | ACC236 | PDF (660563 KB) | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, and pricing strategies. Recommended during student's final semesters.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 36 of 40 | Lan Luo | HOH305 | | |
| 16484R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 38 of 40 | Lan Luo | HOH305 | | |
| 16486R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 37 of 40 | Lan Luo | HOH305 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
- Prerequisite: BUAD 307
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16488R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | Canceled | Matthew Selove | | ||
| 16490R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 39 of 40 | Matthew Selove | HOH305 | | |
| 16492R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 39 of 40 | Matthew Selove | HOH305 | PDF (153389 KB) | |
| 16493R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 35 of 40 | Matthew Selove | HOH305 | PDF (153389 KB) | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture-Lab | 2:00-3:50pm | Tue, Thu | 12 of 20 | Therese Wilbur | BRI5 | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 46 of 46 | Gulden Ulkumen | HOH303 | PDF (249161 KB) | |
| 16498R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 45 of 46 | Gulden Ulkumen | HOH303 | PDF (249161 KB) | |
| 16500R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 46 of 46 | Gene Delvecchio | HOH304 | PDF (378933 KB) | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16506R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 28 of 40 | Dennis Schorr | HOH301 | | |
| 16507R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 26 of 32 | Dennis Schorr | HOH302 | |
Qualitative and quantitative aspects of market research to address substantive marketing problems such as identifying consumer needs, developing promotion strategies, and testing new business/product ideas. Prerequisites: BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 25 of 40 | B Kim | HOH305 | PDF (555162 KB) | |
| 16510R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 17 of 40 | B Kim | HOH303 | PDF (555162 KB) | |
Marketing research concepts and techniques; developing the manager's ability to critically evaluate and utilize research information in the decision making process.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16516R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 19 of 42 | Dina Mayzlin | JKP102 | | |
| 16518R | 033 | Lecture | 6:30-9:30pm | Thursday | 9 of 52 | Dina Mayzlin | JKP102 | |
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16520R | 033 | Lecture | 6:30-9:30pm | Monday | 36 of 54 | Hank Wasiak | JKP112 | Word (160688 KB) | |
Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 55 of 56 | Dennis Rook | JKP212 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 50 of 52 | C Park | JKP102 | |
Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16534R | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 46 of 52 | Judith Blumenthal | JKP102 | PDF (652724 KB) | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16540R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 46 of 46 (26 on waitlist) | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
| 16542R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 45 of 46 (4 on waitlist) | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
| 16544R | 033 | Lecture | 6:30-9:30pm | Tuesday | 34 of 42 | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
Examination of strategic decision making in marketing channelswith emphasis on the structure and management of channels.Intensity of distribution, vertical integration, how roles in thechannel are formulated, types of intermediaries, and multiple channels of distribution.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546R | 033 | Lecture | 11:00-12:20pm | Mon, Wed | 26 of 54 | Gary Frazier | JKP210 | Word (54784 KB) | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, website design.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 56 of 58 (2 on waitlist) | Allen Weiss | JKP112 | |
Integrated approach to the use of marketing tools and concepts in the formulation and execution of a marketing plan.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Note: Description of the course: Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16550R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 30 of 54 | Diane Badame | JKP210 | PDF (335173 KB) | |
Variations in markets and trade patterns around the globe; productdevelopment and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16551R | 033 | Lecture | 6:30-9:30pm | Wednesday | 26 of 39 | Dennis Schorr | ACC236 | |
An experiential course focused on understanding and developing the creative process. Creative exercises and techniques are developed and applied within a business context.
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16580D | 036 | Lecture | TBA | TBA | Canceled | TBA | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: For an application, please see the Syllabus field below. Non-Business students contact registration@marshall.usc.edu
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 1 of 10 | Gary Frazier, B Kim | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16559D | 033 | Lecture | TBA | TBA | 12 of 15 | Dennis Rook, Sivaramakrishnan Siddarth,Diane Badame | OFFICE | |
Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training)
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | TBA | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 0 of 10 | TBA | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to master and doctoral students.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: For an application, please see the Syllabus field below. Non-Business students contact registration@marshall.usc.edu
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student's own research proposal.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 036 | Lecture | 1:30-4:30pm | Wednesday | 4 of 10 | Valerie Folkes | ACC312 | |
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and intertemporal choice.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574R | 036 | Lecture | 10:00-1:30pm | Tuesday | 8 of 10 | Kristin Diehl, Joseph Nunes | ACC312 | |