Marketing 470:
Marketing Research (4.0 units)
Qualitative and quantitative aspects of market research to address substantive marketing problems such as identifying consumer needs, developing promotion strategies, and testing new business/product ideas. Prerequisites: BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 25 of 40 | B Kim | HOH305 | PDF (555162 KB) |   |
| 16510R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 17 of 40 | B Kim | HOH303 | PDF (555162 KB) | |