Marketing 425:

Direct Response and Internet Marketing (4.0 units)

Role of direct response marketing in promotion and distribution including mail order marketing, internet marketing, project testing, fulfillment management, career opportunities; case analyses.
  • Prerequisite: BUAD 307
  • Note: Note: Studies the role of interactive media on various online platforms in marketing. The broad topics covered include online advertising, search engine marketing, email and direct marketing, social media, web analytics, and mobile marketing. Prerequisite: BUAD 307.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16479R001Lecture10:00-11:50amTue, Thu35 of 40Dina MayzlinHOH415notesession datesbook list
16480R001Lecture10:00-11:50amMon, Wed31 of 40Sha YangHOH303notesession datesbook list
Information accurate as of 8/31/2014 4:56 PM.