Public Relations 450:
Building Integrated Campaigns (4.0 units)
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
- Prerequisite: PR 351B and PR 463
- Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21268D | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 16 | Brenda Lynch | ASC328 |