Public Relations 450:

Building Integrated Campaigns (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
  • Prerequisite: PR 351B and PR 463
  • Restriction: Registration open to the following major(s): Public Relations, Public Relations and Advertising
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21268D001Lecture6:00-9:20pmWednesday
16 of 16
Brenda LynchASC328session dates
Information accurate as of January 19, 2024 5:02 pm.