Music Industry 410:

Marketing, Branding and Strategic Alliances in Music (2.0 units)

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
44256D001Lecture6:00-7:50pmTuesday48 of 49 (3 on waitlist)Kevin LymanKDC240session dates
Information accurate as of January 19, 2024 5:02 pm.