Marketing 402:

Introduction to Marketing Analytics (4.0 units)

Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    16468R001Lecture6:00-7:50pmTue, Thu7 of 40Poet Larsen,
    Sivaramakrishnan Siddarth,Yanhao Wei    		JFFLL101Word (139297 KB)session dates
    16508R001Lecture10:00-11:50amTue, Thu33 of 48Yanhao WeiJFF322PDF (218998 KB)session dates
    16509R001Lecture12:00-1:50pmTue, Thu21 of 48Yanhao WeiJFF322PDF (218998 KB)session dates
    Information accurate as of January 19, 2024 5:02 pm.