USC Schedule of Classes

Explores the digital media environment, its sociohistorical evolution and the impact of digital technologies and media on practices within cultural and business ecosystems.

Explores research methodologies and digital audience analytics, evaluating online audience needs and wants and focusing on data-driven and ethical decision making.

Examines digital media advertising sales technologies: digital advertising, media buying, digital asset performance measurement and data collection methodologies used for business planning.

Explores the evolution of digital media content, content categories in digital media, innovations in content production techniques and technologies and the digital distribution revolution.

Covers the principles and skills needed to manage teams and projects within the digital media environment and achieve organizational goals through strategic planning.

Covers principles and strategies for directing digital content across platforms to achieve organizational objectives beyond creating awareness, informing or entertaining.

Covers strategies to balance the needs of creating a user experience and content with the ethical imperatives of fostering equity, diversity and inclusion.

Explores how the platform economy is disrupting traditional marketplaces and industries with new, digital technologies and ways for optimizing outcomes from those changes.

Covers management of digital media innovation within digital media organizations and new entrepreneurial ventures, and ways for alleviating challenges to equity and diversity.

Students create an innovative idea or initiative that solves a problem or achieves a goal within a digital media organization or business unit.