Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16528R780Lecture2:00-4:50pmTuThF40 of 57Diane BadameJKP204session dates
Information accurate as of January 18, 2024 10:51 am.