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Communication Management (CMGT)
- D class assignments for graduate students available; Email: gradasc@usc.edu.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ" Technology fee. There is no technology fee charged for the summer term. For more information on the technology fee, call 213-740-5297 or email asctech@usc.edu. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 34 of 90 | Jessica Neff, Sabrina Pasztor, Julia Matthews | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702R | 001 | Lecture | 2:00-4:50pm | Tuesday | 42 of 42 | Brad Shipley,Ben Lee,Monica Koyama, Ashley Baird, Sialoren Spaulding, Austin Roy | ASC231 | | |
| 21703R | 001 | Lecture | 6:00-8:50pm | Tuesday | 39 of 40 | Brad Shipley,Ben Lee,Monica Koyama, Ashley Baird, Sialoren Spaulding, Austin Roy | ANNL101 | | |
| 21704R | 001 | Lecture | 2:00-4:50pm | Thursday | 41 of 41 | Brad Shipley,Ben Lee,Monica Koyama, Ashley Baird, Sialoren Spaulding, Austin Roy | ASC231 | | |
| 21705R | 001 | Lecture | 6:00-8:50pm | Thursday | 32 of 40 | Brad Shipley,Ben Lee,Monica Koyama, Ashley Baird, Sialoren Spaulding, Austin Roy | ANNL101 | |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21707D | 169 | Lecture | TBA | TBA | 77 of 80 | Jessica Neff, J. D. Schramm II,Leah Gunn | ONLINE | |
Communication consulting skills including facilitation, training,presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 001 | Lecture | 6:30-9:20pm | Wednesday | 20 of 20 | Christie Ly | ASC228 | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts and physical space. Applications to management.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21710R | 001 | Lecture | 6:00-8:50pm | Tuesday | 9 of 20 | Colleen Keough | ASC331 | |
Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 6:00-8:50pm | Tuesday | 24 of 24 | Daniel Durbin | ONLINE | |
Conceptual frameworks to understand variability, uncertainty and bias associated with information and data. Principles and strategies for critical analyses, sense-making, knowledge discovery, data-based presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21713D | 001 | Lecture | 2:00-4:50pm | Tuesday | 42 of 42 | Liuning Zhou | ASCG34 | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Wednesday | Canceled | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21722R | 001 | Lecture | 2:00-4:50pm | Monday | 19 of 20 | Mathew Curtis | ASC331 | Word (68900 KB) | |
| 21723R | 001 | Lecture | 6:00-8:50pm | Monday | 9 of 20 | Mathew Curtis | ONLINE | Word (68237 KB) | |
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 001 | Lecture | 6:30-9:20pm | Thursday | 14 of 24 | Morten Bay | ANN305 | |
Communication research, analysis and strategies for new ventures to establish spread and acceptance in saturated mediascapes. Help founders find persuasive voice and identity.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 6:30-9:20pm | Wednesday | Canceled | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21727D | 001 | Lecture | 6:00-8:50pm | Monday | 18 of 20 (1 on waitlist) | Alexis Brunswick | ASCG38 | |
Assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 001 | Lecture | 2:00-4:50pm | Thursday | 16 of 20 (5 on waitlist) | Sarah Dzida | ASCG38 | PDF (288033 KB) | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:00-8:50pm | Thursday | 26 of 26 (2 on waitlist) | Dmitri Williams | ANN406 | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21752D | 169 | Lecture | TBA | TBA | 36 of 90 | Mathew Curtis, Nithya Muthuswamy | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | 24 of 27 | Marina Kosten | ANN210 | Word (82563 KB) | |
An overview of business strategies in communication agencies. Emphasis on active cases. Students prepare strategic and executional aspects for communication needs in client firms.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21756D | 001 | Lecture | 6:00-8:50pm | Monday | 28 of 32 | Tiffany Matloob, Freddy Nager,Andrew Leonard | ASC331 | Word (569643 KB) | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21757D | 001 | Lecture | 2:00-4:50pm | Monday | 21 of 22 | Eric Markgraf | ANN309 | | |
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 12 of 20 | Simon Uwins | ANN309 | | |
| 21759D | 001 | Lecture | 2:00-4:50pm | Tuesday | 14 of 20 | Jeffrey Hirsch | ANN309 | |
Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21762D | 001 | Lecture | 6:30-9:20pm | Monday | 18 of 20 | Robert Borg | ONLINE | |
Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21764D | 001 | Lecture | 6:30-9:20pm | Monday | 22 of 23 (1 on waitlist) | Angela Barrick | ANN210 | |
In-depth analysis of the challenges confronting the entertainment industry in the wake of media convergence including a survey of media convergence history and theories.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21765D | 001 | Lecture | 6:00-8:50pm | Tuesday | 18 of 20 (1 on waitlist) | Joshua Feldman | ASC328 | PDF (400519 KB) | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:30-9:20pm | Thursday | 18 of 22 (1 on waitlist) | Adam Fratto | ONLINE | PDF (511987 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21768R | 001 | Lecture | 5:30-8:20pm | Monday | 20 of 20 | Courtney Pade | ASC240 | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 21 | Eric Markgraf | ANN309 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21770D | 001 | Lecture | 6:00-8:50pm | Thursday | 22 of 28 | Rich Guest | ASC328 | | |
| 21771D | 001 | Lecture | 6:00-8:50pm | Wednesday | 24 of 25 | Mayanna Framroze | ONLINE | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21775D | 001 | Lecture | 2:00-4:50pm | Thursday | 26 of 27 (1 on waitlist) | Ted Skidmore | ASCG34 | PDF (333165 KB) | |
| 21776D | 001 | Lecture | 6:30-9:20pm | Tuesday | 21 of 24 | Marcela Amiune | ONLINE | | |
| 21778D | 169 | Lecture | TBA | TBA | 70 of 80 | Paolo Sigismondi,Styles Akira, Rafael Bracero,Courtney Pade,James Lee | ONLINE | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21777D | 001 | Lecture | 2:00-4:50pm | Wednesday | 20 of 24 (1 on waitlist) | Paolo Sigismondi | ANN405 | | |
| 21779D | 001 | Lecture | 2:00-4:50pm | Tuesday | 26 of 26 (1 on waitlist) | Ted Skidmore | ASC240 | PDF (358776 KB) | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 17 of 80 | Lisa Tush | ONLINE | |
How to use effective organizational communication to facilitate crisis prevention, provide leadership during a crisis and manage organizational change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21849D | 169 | Lecture | TBA | TBA | 43 of 80 | Brad Shipley,Cynthia Martinez | ONLINE | |
Evolution, models, metrics and stakeholders. Key communication issues in designing and implementing initiatives, CSR reporting, strategic partnerships and online communities. Analysis of communication paradoxes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21795D | 001 | Lecture | 6:30-9:20pm | Tuesday | 13 of 20 | Catie Saralegui | ASC228 | PDF (454513 KB) | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804R | 001 | Lecture | 6:30-9:20pm | Wednesday | 30 of 30 | David Craig,Monica Koyama | ASC204 | |
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21805D | 001 | Lecture | 2:00-4:50pm | Wednesday | 19 of 20 | Jessica Neff | ONLINE | | |
| 21806D | 001 | Lecture | 6:30-9:20pm | Thursday | 9 of 20 | Lisa Dracolakis | ASC331 | | |
| 21807D | 169 | Lecture | TBA | TBA | 60 of 80 | Jessica Neff, Leah Gunn, Mahta Emrani,Lindsey Kracum | ONLINE | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Monday | 20 of 24 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21810D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Jessica Neff | OFFICE | | |
| 21812D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Daniela Baroffio | OFFICE | | |
| 21813D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Lynn Miller,Aimei Yang | OFFICE | | |
| 21814D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21815D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21816D | 371 | 1.0 | Lecture | TBA | TBA | 3 of 3 | Christina Bellantoni | OFFICE | | |
| 21817D | 879 | 1.0 | Lecture | TBA | TBA | 3 of 3 | Gabriel Kahn,Christopher Smith | OFFICE | | |
| 21818D | 683 | 1.0 | Lecture | TBA | TBA | 2 of 2 | Willow Bay | OFFICE | | |
| 21819D | 166 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Jessica Neff | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 27 of 40 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 28 of 30 | Daniela Baroffio | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Nick Cull | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Larry Gross | OFFICE | | |
| 21825D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 166 | 1.0 | Lecture | TBA | TBA | 2 of 25 | Ben Lee | OFFICE | | |
| 21827D | 166 | 1.0 | Lecture | TBA | TBA | 2 of 25 | Daniela Baroffio | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21833D | 001 | Lecture | TBA | TBA | 2 of 18 | Ben Lee | OFFICE | | |
| 21834D | 001 | Lecture | TBA | TBA | 0 of 18 | Brad Shipley | OFFICE | | |
| 21835D | 001 | Lecture | TBA | TBA | 1 of 18 | Freddy Nager | OFFICE | | |
| 21837D | 169 | Lecture | TBA | TBA | 3 of 20 | Brad Shipley,Ben Lee | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21836D | 001 | Lecture | TBA | TBA | 1 of 18 | Freddy Nager | OFFICE | | |
| 21838D | 001 | Lecture | 2:00-3:40pm | Wednesday | 0 of 18 | Ben Lee | ANN408 | | |
| 21839D | 001 | Lecture | 6:00-7:40pm | Wednesday | 3 of 18 | Ben Lee | ASC236 | | |
| 21840D | 001 | Lecture | 2:00-3:40pm | Wednesday | 1 of 18 | Brad Shipley | ASCG34 | | |
| 21841D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 18 | Brad Shipley | ASCG34 | | |
| 21842D | 169 | Lecture | TBA | TBA | 4 of 20 | Brad Shipley,Ben Lee | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| All at Once: Barriers to Inequality in Hollywood and Solutions for Change | ||||||||||
| 21847D | 001 | 4.0 | Lecture | 5:00-7:50pm | Wednesday | 9 of 12 | Stacy Smith | ANN209 | | |