collapse allexpand all
Biopharmaceutical Marketing (BPMK)
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
- Note: Visit bpmk.usc.edu for specific class meeting dates.
| 49278D | 001 | Lecture | TBA | Sat, U | 29 of 68 | John Park,
Ken Wong | OFFICE & ONLINE | |   |
Design risk maps, methods and processes for competitive intelligence. War Games! Pricing tools and revenue models.
- Note: Visit bpmk.usc.edu for class meeting dates.
Program directed basic research and topics to develop student core skills surrounding research design, execution, planning, presentation and defense, consistent with BP industry standards.
| 49282D | 001 | Lecture | TBA | TBA | 0 of 1 | | TBA | | |
Special Topics in Biopharmaceutical Marketing.
| Internship in Healthcare Business |
| 49288D | 001 | 3.0 | Lecture | 9:00-12:00pm | Friday | 0 of 10 | Ken Wong | | | |