Public Relations 537:
Public Relations and Branding (3.0 units)
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
- Restriction: Registration open to the following major(s): Public Relations and Advertising
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21561D | 001 | Lecture | 6:00-8:30pm | Tuesday | 23 of 23 | Andy Lutzky | ASC328 | PDF (386547 KB) | |
21562D | 001 | Lecture | 6:00-8:30pm | Thursday | 11 of 20 | Anne Jackson | ANN408 |