Public Relations 537:

Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
  • Restriction: Registration open to the following major(s): Public Relations and Advertising
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21561D001Lecture6:00-8:30pmTuesday
23 of 23
Andy LutzkyASC328PDF (386547 KB)session dates
21562D001Lecture6:00-8:30pmThursday11 of 20Anne JacksonANN408session dates
Information accurate as of February 15, 2023 7:45 am.
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