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Biopharmaceutical Marketing (BPMK)
Portfolio role of clinical trials, regulatory and government agencies in product development. Winning through Strategy! Planning profiles for novel products R&D; vs. unmet medical needs.
- Note: Visit bpmk.usc.edu for specific class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49277D | 001 | Lecture | TBA | Sat, U | 2 of 2 | Amit Patel, Ken Wong | OFFICE & ONLINE |   |
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
- Note: Visit bpmk.usc.edu for specific class meeting dates.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49278D | 001 | Lecture | TBA | Sat, U | 45 of 50 | John Park, Ken Wong | OFFICE & ONLINE | |
Program directed basic research and topics to develop student core skills surrounding research design, execution, planning, presentation and defense, consistent with BP industry standards.
- Note: .
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49282D | 001 | Lecture | TBA | TBA | 1 of 1 | Ken Wong | TBA | |