Marketing 555:

Marketing Channels (1.5-3.0 units)

Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16536R0333.0Lecture12:30-1:50pmTue, Thu33 of 54Gary FrazierJKP110session dates
Information accurate as of February 7, 2022 7:48 am.