Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Section 16531 is for MBA and other graduate students. Section 16532 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16531R4111.5Lecture5:00-6:20pmMon, Wed46 of 55Diane BadameJKP112notesession dates
16532D4111.5Lecture5:00-6:20pmMon, Wed20 of 23Diane BadameJKP112notesession dates
Information accurate as of February 7, 2022 7:48 am.