Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R033Lecture6:30-9:30pmTuesday
61 of 61
(22 on waitlist)
Laurence VincentJKP112session dates
Information accurate as of February 7, 2022 7:48 am.