Marketing 512:

Customer Insights and Analysis (3.0 units)

Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Public Health/Social Entrepreneurship, Business Analytics, Business Administration/Urban Planning
  • Note: Section 16522 is for MBA and other graduate students. Section 16523 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16522R033Lecture3:30-4:50pmTue, Thu23 of 24 (2 on waitlist)Laurence VincentJKP102notesession dates
16523D033Lecture3:30-4:50pmTue, Thu
30 of 30
(9 on waitlist)
Laurence VincentJKP102notesession dates
Information accurate as of February 7, 2022 7:48 am.