Marketing 402:

Introduction to Marketing Analytics (4.0 units)

Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16508R001Lecture10:00-11:50amTue, Thu39 of 48Yanhao WeiJFF322PDF (253221 KB)notesession dates
16509R001Lecture2:00-3:50pmTue, Thu42 of 48Yanhao WeiJFF241PDF (253221 KB)session dates
Information accurate as of February 7, 2022 7:48 am.