Information Technology Program 476:
Technologies for Interactive Marketing (4.0 units)
Technologies, concepts and strategies in the emerging online advertising ecosystem. Strategies and tactics to drive traffic to a website and measure efficacy. Students will work with a real client and budget to craft and execute an online marketing plan.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 32072D | 001 | Lecture-Lab | 2:00-3:50pm | Mon, Wed | 27 of 27 | P.J. Leimgruber | KAP267 | PDF (1138953 MB) |  |