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Public Relations (PR)
- D class assignments for undergraduates available in ASC; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21044R | 057 | Lecture | 6:00-8:30pm | Mon, Wed | 6 of 20 | Laura Jackson | ONLINE |  |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21042R | 057 | Lecture | 2:00-4:30pm | Mon, Wed | 2 of 20 | David Stamper | ONLINE | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21040R | 057 | Lecture | 6:00-8:30pm | Tue, Thu | 7 of 20 | Dave Quast | ONLINE | PDF (407611 KB) | |
Examines print, broadcast and public relations media and their interactive roles in multi-national and supra-national settings at sites in both Western and Eastern Europe.
- Crosslist: This course is offered by the JOUR department but may qualify for major credit in PR. To register, enroll in JOUR 482.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21038D | 053 | Lecture | TBA | TBA | 5 of 20 | Keith Plocek | OFFICE | |
Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21062D | 057 | Lecture | 6:00-9:45pm | Monday | 14 of 20 | Matthew Leveque | ONLINE | |
Examines engagement/activation as well as the nuances of lifestyle practitioner. Dissects segments such as towns and neighborhoods; race/ethnicity by cultural practices/nuances.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21061D | 057 | Lecture | 6:00-9:45pm | Thursday | 7 of 20 | Brenda Lynch | ONLINE | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21193D | 169 | Lecture | TBA | TBA | 23 of 80 | Laura Jackson | ONLINE |  |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 059 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21146D | 050 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21147D | 051 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21148D | 057 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21149D | 057 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21175D | 059 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21179D | 059 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21182D | 059 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Advertising Media Planning | ||||||||||
| 21185D | 050 | 2.0 | Lecture | 3:00-5:05pm | Mon, Wed | 5 of 20 | Steve Caplan | ONLINE | | |
| Personal Branding and Persuasive Presentations for a Zoom Environment | ||||||||||
| 21187D | 051 | 2.0 | Lecture | 3:00-7:10pm | Wednesday | 5 of 20 | Jennifer Floto | ONLINE | | |