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Biopharmaceutical Marketing (BPMK)
Profile insurance categories, controls and public demands. Aligning formulary and value measures and research. Play to Win! Quantitative assessment of market segmentation and evidence generation.
- Note: Weekend session meeting dates: 2/6-7 and 3/13-14
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49279D | 001 | Lecture | TBA | TBA | 55 of 70 | Ken Wong, John Stofko | OFFICE & ONLINE |   |
Design risk maps, methods and processes for competitive intelligence. War Games! Pricing tools and revenue models.
- Note: Weekend session meeting dates: 1/23-24 and 2/27-28
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49281D | 001 | Lecture | TBA | TBA | 87 of 90 | Grant Lawless, Ken Wong, Daniel Tomaszewski | OFFICE & ONLINE | |