USC Schedule of Classes

Customer Insights and Analysis

Section 16523

• Note: Section 16523 is reserved for MSMKT students only.
  
• Session Dates (session code 071)

  First day of classes:

  Monday, August 17, 2020

  Last day to add:

  Friday, September 4, 2020

  Last day to drop without a mark of "W" and receive a refund:

  Friday, September 4, 2020

  Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:

  Thursday, October 22, 2020

  Last day to drop with a mark of "W":

  Friday, November 6, 2020

  End of session:

  Tuesday, November 24, 2020



• Book List Prices and book list are subject to change.
  • Aaker. Marketing Research. (Recommended)
    ISBN: 9781119497639
    New: $120.95
    Used: $90.75
    
  • Vincent. MKT 512 Course Reader. (Required)
    ISBN: 9780180009956
    New: $42.24
    Used: $31.75
    
  • Blattberg. Database Marketing. (Recommended)
    ISBN: 9781441903327
    New: $109.99
    Used: $82.50
    
  • Grolemund. R for Data Science. (Recommended)
    ISBN: 9781491910399
    New: $49.99
    Used: $37.50
    Rental: $32.49 (New), $20.00 (Used)
  • Grolemund. R for Data Science. (Recommended)
    ISBN: 9781491910368
    eBook: $42.98
    
  Purchase from USC Bookstore