Customer Insights and Analysis

Section 16522

  • Note: MSMKT students should enroll in section 16523. All others should register for section 16522. If the class is full, students can submit a request to be placed on the wait list. Please email registration for the appropriate form - registration@marshall.usc.edu
  • Session Dates (session code 071)
    First day of classes:
    Monday, August 17, 2020
    Last day to add:
    Friday, September 4, 2020
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 4, 2020
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Thursday, October 22, 2020
    Last day to drop with a mark of "W":
    Friday, November 6, 2020
    End of session:
    Tuesday, November 24, 2020

  • Book List Prices and book list are subject to change.
    • Vincent. MKT 512 Course Reader. (Required)
      ISBN: 9780180009956
      New: $42.24
      Used: $31.75
    • Blattberg. Database Marketing. (Recommended)
      ISBN: 9781441903327
      New: $109.99
      Used: $82.50
    • Aaker. Marketing Research. (Recommended)
      ISBN: 9781119497639
      New: $120.95
      Used: $90.75
    • Grolemund. R for Data Science. (Recommended)
      ISBN: 9781491910399
      New: $49.99
      Used: $37.50
      Rental: $32.49 (New), $20.00 (Used)
    • Grolemund. R for Data Science. (Recommended)
      ISBN: 9781491910368
      eBook: $42.98
    Purchase from USC Bookstore
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.