Advertising and Communication

Section 20556

  • Session Dates (session code 060)
    First day of classes:
    Monday, August 17, 2020
    Last day to add:
    Friday, September 4, 2020
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 4, 2020
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 2, 2020
    Last day to drop with a mark of "W":
    Friday, November 6, 2020
    End of session:
    Tuesday, November 24, 2020





  • Book List Prices and book list are subject to change.
    • Aronczyk. Branding the Nation. (Required)
      ISBN: 9780199752171
      New: $32.95
      Used: $24.75
      Rental: $24.71 (New), $13.18 (Used)
    • Aronczyk. Branding the Nation. (Required)
      ISBN: 9780190240691
      eBook: $16.00
    • Barthes. Mythologies. (Required)
      ISBN: 9780374521509
      New: $15.00
      Used: $11.25
      Rental: $11.25 (New), $6.00 (Used)
    • Molotch. Where Stuff Comes From. (Required)
      ISBN: 9780415950428
      New: $56.95
      Used: $42.75
      Rental: $42.71 (New), $22.78 (Used)
    • Turow. Daily You:How the New Advertising Industry Is Defining Your Identity & Your Worth. (Required)
      ISBN: 9780300188011
      New: $24.75
      Used: $18.75
      Rental: $19.80 (New), $9.90 (Used)
    • Berger. Ways of Seeing. (Required)
      ISBN: 9780140135152
      New: $17.00
      Used: $12.75
      Rental: $11.90 (Used)
    Purchase from USC Bookstore
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.