Marketing Fundamentals

Section 14824

  • Session Dates (session code 060)
    First day of classes:
    Monday, August 17, 2020
    Last day to add:
    Friday, September 4, 2020
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 4, 2020
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 2, 2020
    Last day to drop with a mark of "W":
    Friday, November 6, 2020
    End of session:
    Tuesday, November 24, 2020


  • Book List Prices and book list are subject to change.
    • Berger. Contagious. (Required)
      ISBN: 9781451686586
      New: $17.00
      Used: $12.75
      Rental: $11.05 (New), $6.80 (Used)
    • Grewal. M: Marketing. (Required)
      ISBN: 9781260478938
      eBook: $50.75
    • Grewal. M: Marketing. (Required)
      ISBN: 9781260478938
      eBook: $77.50
    • Grewal. M: Marketing. (Required)
      ISBN: 9781260478938
      eBook: $66.75
    • Grewal. M: Marketing (RRMCG). (Required)
      ISBN: 9781260260359
      New: $240.00
      Used: $180.00
      Rental: $49.99 (New), $49.99 (Used)
    Purchase from USC Bookstore
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.