Marketing 613:

Marketing Models in Consumer and Business-to-Business Markets (3.0 units)

Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
  • Restriction: Registration open to the following class level(s): Doctoral Student
  • Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16576R071Lecture2:00-4:50pmTuesday3 of 5Anthony Dukes,Yanhao WeiONLINEsession dates
Information accurate as of September 23, 2020 1:00 pm.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.