Marketing 589:
CMO on Shareholder Value (1.5 units)
Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548R | 415 | Lecture | 5:00-6:20pm | Mon, Wed | 24 of 48 | Diane Badame | ONLINE |  |