Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.

Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
16531R	411	1.5	Lecture	5:00-6:20pm	Mon, Wed	33 of 48	Diane Badame	ONLINE

Information accurate as of September 23, 2020 1:00 pm.

The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.

USC Schedule of Classes

Marketing 533:

Branding Strategy (1.5-3.0 units)