Marketing 526:

Advertising and Social Media: Strategy and Analytics (3.0 units)

Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Note: Section 16526 is for MBA and other graduate students. Section 16537 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16526R071Lecture5:00-6:20pmTue, Thu38 of 44Gerard TellisONLINEPDF (793190 KB)notesession datesbook list
16527D071Lecture5:00-6:20pmTue, Thu11 of 17Gerard TellisONLINEPDF (793190 KB)notesession datesbook list
Information accurate as of September 23, 2020 1:00 pm.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.