Biopharmaceutical Marketing 503:
Biopharmaceutical Advertising and Communication (3.0 units)
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
- Note: WEEKEND SESSION DATES: 9/5-6 and 10/17-18
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 49278D | 001 | Lecture | TBA | TBA | 66 of 75 | Grant Lawless, Ken Wong | OFFICE & ONLINE |   | |
| 49285D | 893 | Lecture | TBA | TBA | 2 of 3 | Ken Wong | OFFICE | |