Biopharmaceutical Marketing 503:

Biopharmaceutical Advertising and Communication (3.0 units)

Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
  • Note: WEEKEND SESSION DATES: 9/5-6 and 10/17-18
49278D001LectureTBATBA66 of 75Grant Lawless,
Ken Wong
OFFICE & ONLINEnotesession dates
49285D893LectureTBATBA2 of 3Ken WongOFFICEsession dates
Information accurate as of September 23, 2020 11:00 am.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.