Marketing 618:

Consumer Behavior and Decision Making (3.0 units)

A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and intertemporal choice.
  • Restriction: Registration open to the following major(s): Business Administration
  • Restriction: Registration open to the following class level(s): Doctoral Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16574R033Lecture2:00-4:50pmMonday2 of 10Kristin Diehl,
Joseph Nunes		HOH706session dates
Information accurate as of September 23, 2020 11:00 am.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.