Marketing 425:

Marketing in a Digital World (4.0 units)

An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
  • Prerequisite: 1 from (BUAD 307 or MKT 385)
  • Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16477R001Lecture12:00-1:50pmTue, Thu46 of 48Gil AppelJFF322session dates
16479R001Lecture10:00-11:50amTue, Thu47 of 48Gil AppelJFF322session dates
Information accurate as of September 23, 2020 11:00 am.
The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.