CMO on Shareholder Value (1.5 units)
Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
| 16548R | 415 | Lecture | 5:00-6:20pm | Mon, Wed | 30 of 78 | Diane Badame | JKP112 | |   |
Information accurate as of October 10, 2019 1:02 pm.