Graduate School of Business Administration 528:

Marketing Management (3.0 units)

Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • Restriction: Registration open to the following class level(s): Master Student
  • Note: Section 15722 is primarily for MSSE students. For D clearance email
15722D033Lecture6:30-9:30pmWednesday54 of 60Therese WilburJFF236notesession dates
Information accurate as of October 10, 2019 11:02 am.