Marketing 555:

Marketing Channels (1.5-3.0 units)

Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16536R0333.0Lecture11:00-12:20pmMon, Wed30 of 36Gary FrazierJFF417session datesbook list
Information accurate as of October 10, 2019 1:02 pm.