Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
16529R033Lecture6:30-9:30pmWednesday42 of 57Sivaramakrishnan SiddarthJKP202PDF (104075 KB)session dates
Information accurate as of October 10, 2019 1:02 pm.