Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R033Lecture12:30-1:50pmMon, Wed38 of 56Dennis SchorrJKP104session datesbook list
Information accurate as of October 10, 2019 1:02 pm.