Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16532D033Lecture12:30-1:50pmMon, Wed52 of 60Sivaramakrishnan SiddarthJKP210session dates
16533D033Lecture3:30-4:50pmMon, Wed45 of 55Sivaramakrishnan SiddarthJKP210session dates
16534R033Lecture6:30-9:30pmThursday
Canceled
Sivaramakrishnan Siddarthsession dates
Information accurate as of January 29, 2019 3:56 pm.