Marketing 530:
New Product Development (3.0 units)
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527R | 033 | Lecture | 6:30-9:30pm | Thursday | 34 of 36 | Laurence Vincent | JKP102 | PDF (230978 KB) |   |